As traditional media continues to feel the squeeze and downsize, the demand for news content online is steadely growing. This demand for good news content opens the door for brands to become publishers and to collaborate with media outlets to produce content.
That means that their PR department needs to up ther game. They have to start to operate like a newsroom. And they have to make all content visible to search engines.
Watch this on-demand webinar. with Sally Falkow, President of PRESSfeed and Doug Brown CEO of Newswire.net, talking about the need for an online newsroom approach and why you need a wire service that can effectively get you better Google visibility in both News and Web search.