Training and Support

The biggest advantage of being a PR Tech Tools subscriber is the training and support available.

There are hundreds of tools like these on the market. Most of them were not built by people who understand PR. Knowing which tools to use and having access to tutorials created by Sally Falkow, an Accredited PR practitioner, a veteran of the PR industry and a very early adopter of and expert in social media, puts you way ahead of the curve.

These tutorials and the monthly webinars are only available to PR Tech Tools subscribers.

  • How to Use Newswire
  • Adding Multimedia to Newswire
  • How to Optimize your Press Releases for Search
  • Adding images and video to a Google Map
  • How to use all the features of the Sendible Dashboard
  • Google Analytics – the 10 most important reports
  • How to set goals in Google Analytics
  • How to use the Google Analytics PR Dashboard
  • How to use the PRESSfeed Newsroom
      • Posting a release to the newsroom
      • Adding images and video to PRESSfeed
      • Using links in the newsroom for SEO
      • Adding social links
      • Adding contacts


Online tutorials are available to all Press Release Toolbox subscribers

how to syndicate content online