Analytics: A Vital New PR Skill
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics. Some...
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Strict Standards: Only variables should be assigned by reference in /home/content/16/7561316/html/prtechtools/wp-content/themes/unique/functions.php on line 89
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