Tag Archives: news

The Digital PR Content Opportunity

Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed. This...

2013 Online Newsroom Checklist

Content marketing and the convergence of paid, owned and earned media are firmly on the agenda of most marketing and PR people today. If that’s the case with your company it’s time to re-evaluate the effectiveness of your online newsroom, as the newsroom is the most logical vehicle to act as your content hub. But it needs to have all the features journalists, bloggers,...