Tag Archives: analytics

Analytics: A Vital New PR Skill

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success.  Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too?  As a rule, PR folk are not stats and metrics buffs.  Few university communication courses emphasize the need for metrics. Some...