Category Archives: Online Newsrooms

PRESSfeed recently released the 2013 Inc. 500 Newsroom Survey. These fast-growing privately owned companies should be courting the attention of the media. Judging by the very sad state of their online newsrooms, this is just not the case. Here are the main points. 1. 32% of Inc.500 companies have out-of-date content in their newsrooms (tweet this) 2. 90% of Inc.500 companies top 100 brands...

As traditional media continues to feel the squeeze and downsize, the demand for news content online is steadely growing. This demand for good news content opens the door for brands to become publishers and to collaborate with media outlets to produce content. That means that their PR department needs to up ther game. They have to start to operate like a newsroom. And they...

Content marketing and the convergence of paid, owned and earned media are firmly on the agenda of most marketing and PR people today. If that’s the case with your company it’s time to re-evaluate the effectiveness of your online newsroom, as the newsroom is the most logical vehicle to act as your content hub. But it needs to have all the features journalists, bloggers,...