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PRESSfeed recently released the 2013 Inc. 500 Newsroom Survey. These fast-growing privately owned companies should be courting the attention of the media. Judging by the very sad state of their online newsrooms, this is just not the case. Here are the...
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Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. Now we expect to see eye-witness accounts...
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A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR...
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As traditional media continues to feel the squeeze and downsize, the demand for news content online is steadely growing. This demand for good news content opens the door for brands to become publishers and to collaborate with media outlets to produce...
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Content marketing and the convergence of paid, owned and earned media are firmly on the agenda of most marketing and PR people today. If that’s the case with your company it’s time to re-evaluate the effectiveness of your online newsroom, as...
