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12 Jul 2013
Sad State of Inc. 500 Online Newsrooms
PRESSfeed recently released the 2013 Inc. 500 Newsroom Survey. These fast-growing privately owned companies should be courting the attention of the media. Judging by the very sad state of their online newsrooms, this is just not the case. Here are the...
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Strict Standards: Only variables should be assigned by reference in /home/content/16/7561316/html/prtechtools/wp-content/themes/unique/functions.php on line 89
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3 Jul 2012
The Digital PR Content Opportunity
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. Now we expect to see eye-witness accounts...
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Strict Standards: Only variables should be assigned by reference in /home/content/16/7561316/html/prtechtools/wp-content/themes/unique/functions.php on line 89
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26 Jun 2012
Analytics: A Vital New PR Skill
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR...
Strict Standards: Only variables should be passed by reference in /home/content/16/7561316/html/prtechtools/wp-content/themes/unique/functions.php on line 89
Strict Standards: Only variables should be assigned by reference in /home/content/16/7561316/html/prtechtools/wp-content/themes/unique/functions.php on line 89
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12 Jun 2012
The Modern Newswire
As traditional media continues to feel the squeeze and downsize, the demand for news content online is steadely growing. This demand for good news content opens the door for brands to become publishers and to collaborate with media outlets to produce...
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Strict Standards: Only variables should be assigned by reference in /home/content/16/7561316/html/prtechtools/wp-content/themes/unique/functions.php on line 89
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5 Jun 2012
2013 Online Newsroom Checklist
Content marketing and the convergence of paid, owned and earned media are firmly on the agenda of most marketing and PR people today. If that’s the case with your company it’s time to re-evaluate the effectiveness of your online newsroom, as...
Strict Standards: Only variables should be passed by reference in /home/content/16/7561316/html/prtechtools/wp-content/themes/unique/functions.php on line 89
Strict Standards: Only variables should be assigned by reference in /home/content/16/7561316/html/prtechtools/wp-content/themes/unique/functions.php on line 89
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