PR Tech Tools
Create, Distribute and Measure Results
“Learning to write press releases that actually give the media and the public what they want – interesting information with excellent visuals that extend the story – and distributing that content with the latest technology so that you can reach the right audience, makes good business sense.”
At PR Tech tools we tested many tools and chose the ones that we believe give you the best results at an affordable price.
- Start by reading SMART News: how to create branded content that gets found in search and shared on social media
- Subscribe to Newswire and Sendible, so you can get your news content out and visible online. Get seen in the right places by the right people.
- House all your content in a social/creative online newsroom that displays all your content in a way that makes it a breeze for the media to find it and use it.
This set of PR tools works perfectly together so you can create and distribute excellent PR content and measure the results.
The toolbox
Online Newsroom
PRESSfeed
Every business that is publishing content – press releases, blog posts, articles, images or videos – needs to house that content in a social newsroom with a media gallery and connections to social media. Journalists are asking for easy to use newsrooms.
Newswire
Newswire.net
To get your content in to the search engines and news search indexes you must use a news wire service that understands digital and social content. Newswire.net was built by journalists for journalists and has only recently been available to the business community.
Social Dashboard
Sendible
Social media management can be very time-consuming. This dashboard has it all – you can promote your content across all your social platforms, monitor responses and engage from one tool. You can schedule posts, add visuals, create images and track results.
Measurement of results
Analytics
Google Analytics is installed on every newsroom, along with a custom PR Dashboard that collects reports for PR stats. Newswire.net and the Sendible Dashboard also have good reporting features that show exactly how effective the distribution and sharing of your news content is.
Contact us with questions
If you have questions or you’d like to see a demo of any of these PR Tech tools, email me at sally@prtechtools.net