Monthly Archives: June 2012

Analytics: A Vital New PR Skill

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success.  Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too?  As a rule, PR folk are not stats and metrics buffs.  Few university communication courses emphasize the need for metrics. Some...

The Modern Newswire

As traditional media continues to feel the squeeze and downsize, the demand for news content online is steadely growing. This demand for good news content opens the door for brands to become publishers and to collaborate with media outlets to produce content. That means that their PR department needs to up ther game. They have to start to operate like a newsroom. And they...

2013 Online Newsroom Checklist

Content marketing and the convergence of paid, owned and earned media are firmly on the agenda of most marketing and PR people today. If that’s the case with your company it’s time to re-evaluate the effectiveness of your online newsroom, as the newsroom is the most logical vehicle to act as your content hub. But it needs to have all the features journalists, bloggers,...